TCL Lawsuit Investigation for “Fake” Refresh Rates

Attorneys working with ClassAction.org would like to speak to anyone who owns a TCL television advertised as having 120Hz CMI or “Natural Motion 240.”

They're looking into whether the company made misleading claims about the refresh rates of its televisions and, if so, whether a class action lawsuit can be filed. But first, they need to hear from people who own these televisions and suspect their refresh rates are much less than what's being advertised.

If you bought a TCL television that claimed to have 120Hz CMI or “Natural Motion 240,” fill out the form on this page. You may be able to get a class action lawsuit started to help yourself and other TCL customers get their money back.

Refresh Rates: What Are They and Why Do They Matter?

It is important to first explain that what we’re seeing on television is simply a series of still photographs that are being displayed in rapid succession. A television’s “refresh” rate refers to the number of times per second a unique image is displayed on the screen and is usually presented in “Hertz” (Hz). If a television has a refresh rate of 60Hz, the screen will display sixty unique images per second. The higher the refresh rate, the better the picture quality – and, in general, the higher the price tag.  

Fake Refresh Rates & TCL Televisions?

It’s possible that TCL is deliberately concealing the true refresh rates of its televisions and using meaningless metrics to mislead consumers into thinking they’re getting a better product than they actually are.

TCL is advertising some of its televisions alongside claims of a 120Hz CMI – that is, “clear motion index” – and “Natural Motion 240.” Reports have surfaced that phrases like “clear motion index” and “natural motion” are fake marketing terms used to inflate true refresh rates.

In this case, it’s suspected that despite marketing claims, TCL’s televisions can only actually deliver a refresh rate of 60Hz – something that’s not being disclosed to consumers. In fact, one report claims that “all TCL TVs currently available have 60Hz panels…it doesn’t really matter what marketing terms they use.”

Both LG and Vizio have been sued over fake refresh rates and now attorneys think TCL has engaged in similar dishonest marketing practices.

Signs of Low Refresh Rates

How a Class Action Can Help

If successful, a class action lawsuit could help TCL customers get back some of the money they spent on their televisions. It could also require the manufacturer to change the way it advertises the refresh rates of its televisions.

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