Trans-India Products, Inc. is staring down a proposed class action filed by a consumer who alleges its Shikai line of supposedly natural shampoos, lotions and soaps is misleadingly advertised in that the products contain synthetic ingredients.
Filed in New York, the 63-page lawsuit claims consumers have been deceived by the defendant’s advertising and marketing of the following products:
SHIKAI Borage Therapy Children’s Lotion
SHIKAI Natural Everyday Shampoo
SHIKAI Natural Color Care Shampoo
SHIKAI Natural Moisturizing Shampoo
SHIKAI Natural Volumizing Shampoo
SHIKAI Natural Everyday Conditioner
SHIKAI Natural Tea Tree Shampoo
SHIKAI Natural Tea Tree Conditioner
SHIKAI Henna Gold Highlighting Shampoo
SHIKAI Henna Gold Highlighting Conditioner
SHIKAI Borage Therapy Moisturizing Shampoo
SHIKAI Borage Therapy Moisturizing Conditioner
SHIKAI Borage Therapy Dry Skin Lotion Original Unscented
The above purportedly all-natural products in fact contain synthetic ingredients such as glycerin, dimethicone, phenoxyethanol, sodium benzoate, panthenol, and ethylhexylglycerin, among others, the lawsuit says. Reasonable consumers, according to the case, would not nor should be expected to understand that such ingredients are synthetic given the products are advertised and clearly labeled as “natural.”
Proposed class members may not have been willing to pay as much for the items had they known the products were not comprised solely of natural ingredients, the suit argues.
Camp Lejeune residents now have the opportunity to claim compensation for harm suffered from contaminated water.