in Newswire Published on January 23, 2023

Schwarzkopf Websites’ ‘Virtual Try-On’ Feature Collected, Stored Users’ Biometric Data Without Consent, Class Action Alleges

by Kelsey McCroskey

Last Updated on February 3, 2023

Watkins v. Henkel Corporation d/b/a Henkel North American Consumer Goods

Filed: January 17, 2023 § 1:23-cv-01015-JBM-JEH

A class action claims Henkel has unlawfully collected without consent the biometric facial scans of visitors to Schwarzkopf’s websites through a “virtual try-on” feature.

Case Spotlight

Hair Relaxer Lawsuits Newsletter

Stay Current

Sign Up For
Our Newsletter

New cases and investigations, settlement deadlines, and news straight to your inbox.

This browser does not support PDFs. Please download the PDF to view it: Download PDF.

Last Updated on February 3, 2023 — 2:33 PM

Kelsey McCroskey

Kelsey works primarily on’s newswire, reporting on cases as they happen.

About is a group of online professionals (designers, developers and writers) with years of experience in the legal industry.

Learn More

Before commenting, please review our comment policy.