A proposed class action claims Schwarzkopf Got2b Ultra Glued Invincible Styling Gel leaves residue on hair despite its label’s representation that the product produces “no flakes.”
The plaintiff who filed the lawsuit, a New York consumer, claims he purchased the gel at a premium price of $7.99 in order to avoid the flakes usually produced by other hair gels. When he used the product, however, it left “white and grayish flakes, similar to that of dried glue” in his hair, the suit says.
The case, which names Henkel Corporation and subsidiary Henkel of America, Inc. as defendants, explains that the gel contains PVP, an ingredient that is common in cosmetic products and is known to create flakes, especially in cold and dry weather. The gel’s packaging tricks consumers into “purchasing a product inferior to the one that they had bargained for,” the complaint charges.