Lawsuit Claims Certain ‘All-Natural’ Credo Beauty Products Contain Synthetic Ingredients

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A proposed class action claims defendant Eco-Chic LLC, which operates under the Credo Beauty name, violated California and New Jersey consumer protection and false advertising laws by purporting its makeup and skincare products as completely natural despite the products containing synthetic ingredients. The lawsuit alleges the below products miss the mark with regard to Credo Beauty’s all-natural advertising and packaging claims:

Notably, the lawsuit claims after Credo Beauty received notice of the plaintiff’s allegations, the company changed its website to reflect that all of its products “are either natural (formulated using plants), or made with a combination of safe/non-toxic synthetic ingredients combined with plants.” 

“[Eco-Chic] even falsely assures consumers that because it carefully screens the ingredients in its products, consumers do not even need to read product labels—[the defendant] does it for them,” the lawsuit reads. “[Eco-Chic] explicitly tells consumers to trust it then betrays that trust.”