Lawsuit Against Clorox Claims ‘Green Works’ Cleaners are Not ‘Natural’

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A proposed class action lawsuit filed in early July against The Clorox Company alleges the company’s “Green Works” line of cleaning products is not “natural” or “naturally derived,” despite the company’s label claims.

The plaintiffs, New York and California residents, respectively, allege Clorox positioned the above products as naturally derived because “it knows consumers are more likely to purchase products bearing those labeling statements and pay a price premium for them.” From a reasonable consumer’s standpoint, the lawsuit argues, the advertising and labeling of the products is deceptive because they contain such synthetic, highly chemically processed ingredients as boric acid, calcium chloride, citric acid, and glycerin, among other components.