A proposed class action lawsuit filed in early July against The Clorox Company alleges the company’s “Green Works” line of cleaning products is not “natural” or “naturally derived,” despite the company’s label claims.
The 26-page complaint alleges the following products are falsely represented by the defendant:
Green Works Multi-Surface Cleaner
Green Works Multi-Surface Cleaner Lemon Scent
Green Works Bathroom Cleaner
Green Works Stain Remover & Bleach
Green Works Compostable Cleaning Wipes
Green Works Compostable Cleaning Wipes Water-Lily Scent
Green Works Dishwashing Liquid
Green Works Dishwashing Liquid Water-Lily Scent
Green Works Dishwashing Liquid Free & Clear Scent
Green Works Laundry Detergent Original
Green Works Laundry Detergent Free & Clear Scent
Green Works Toilet Bowl Cleaner
The plaintiffs, New York and California residents, respectively, allege Clorox positioned the above products as naturally derived because “it knows consumers are more likely to purchase products bearing those labeling statements and pay a price premium for them.” From a reasonable consumer’s standpoint, the lawsuit argues, the advertising and labeling of the products is deceptive because they contain such synthetic, highly chemically processed ingredients as boric acid, calcium chloride, citric acid, and glycerin, among other components.