Hilton Grand Vacations Facing Class Action Lawsuit Over Alleged Marketing Calls

New to ClassAction.org? Read our Newswire Disclaimer

Hilton Grand Vacations Inc. has been hit with a proposed class action lawsuit that alleges the timeshare company has placed excessive, intrusive and unwanted telemarketing calls to consumers.

Get class action lawsuit and class action settlement news sent to your inbox – sign up for ClassAction.org’s free weekly newsletter.

The 12-page lawsuit contends that Hilton Grand Vacations, which offers vacation ownership and timeshare rentals to participating members, has unlawfully placed a “barrage” of telemarketing calls to consumers who asked for such calls to stop, in violation of the Telephone Consumer Protection Act.

Per the filing, Hilton Grand Vacations advertises its timeshares with promotional discounted room rates, with the caveat that consumers must attend a sales presentation to claim the discount. According to the case, the plaintiff in February 2025 called Hilton from her personal phone number to reserve rooms for an upcoming trip and was offered a “special promotion” that would allow her to book rooms in a future timeslot at a significant discount.

The complaint states that Hilton did not disclose the condition that the plaintiff must attend a sales presentation until after her payment had been submitted, and the plaintiff was told that if she failed to attend, she would forfeit the rooms she had just booked and could not obtain a refund.

The lawsuit claims that after cancelling her reservation due to a medical diagnosis without a refund in December 2025, the plaintiff began to receive excessive, unwanted telemarketing calls from Hilton for the purpose of advertising available dates for vacation rentals, and she subsequently placed a stop request on February 10, 2026. Nonetheless, the filing says that between February 11 and February 25, 2026, the plaintiff received a total of 13 calls, each from a different number, which made it “impossible” for the woman to block or prevent the calls.

The case adds that the calls persisted even though the plaintiff personally registered her number in the DNCR on November 2, 2012. 

“Hilton Grand’s calls have annoyed and invaded the privacy of [plaintiff] and the class members, intruded upon their seclusion, and negatively impacted their enjoyment and use of their phones,” the filing states.

The lawsuit conveys that the plaintiff’s experience is not unique, as consumers have complained for years about Hilton’s unethical and deceptive “package scam” and unlawful telemarketing calls.

Moreover, the plaintiff, whose cancer the complaint says returned after a period of remission toward the end of 2025, was informed by Hilton that she would not receive a refund, regardless of her medical status. 

The Hilton Grand Vacations class action lawsuit seeks to cover all individuals in the United States to whom Hilton Grand initiated, or caused to be initiated, more than one telephone call marketing Hilton Grand’s hotel rooms or services, after receiving a do not call request, within the last four years prior to the filing of the lawsuit through the date of class certification.

Did you know that some class action settlements require no proof to submit a claim? Check out the latest top class action settlements.