Frontier Natural Products Co-Op Named In Class Action Over ‘Organic’ Salts

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Frontier Natural Products Cooperative is on the receiving end of a proposed class action lawsuit center on its varieties of purportedly organic salt. Filed in California, the 16-page complaint alleges Frontier Natural’s representations that its salt products are “organic” are fraudulent and designed to mislead consumers.

The case sticks on the federal law that dictates the term “organic” may not be used in a product’s name to “modify a non-organic ingredient in the product.” According to the lawsuit, a subsection of that same law further stipulates salt ingredients cannot be identified as organic, as salt is a mineral and not an agricultural product.  

“[The plaintiff] and members of the class relied on [the defendant’s] marketing and labeling, and would not have paid as much, if at all, for the Products but for [the defendant’s] marketing and labeling,” the case reads.