First Things First: Lawsuit Claims BorrowersFirst Failed to Identify Itself in Debt Collection Messages

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BorrowersFirst, Inc. is facing a California man’s claims that the company unlawfully failed to identify itself as a debt collector in its communications with consumers. The plaintiff says he received at least two voice messages from the defendant in which a prerecorded voice provided him with a phone number and instructed him to “immediately please press one” to speak with a representative. The suit argues that neither message properly identified the defendant as a debt collector and therefore violated California state law.