in Newswire Published on November 1, 2021

Family First Life Hit with Class Action Over Alleged Robo-Text Ads

Suescum v. Family First Life, LLC

Filed: October 21, 2021 ◆§ 6:21-cv-01769

Family First Life faces a class action that alleges the insurance agency has sent auto-generated text message ads while refusing to honor opt-out requests from consumers.

Defendant(s)

Family First Life, LLC

Law(s)

Florida Telephone Solicitation Act

State(s)

Florida

Family First Life, LLC faces a proposed class action that alleges the insurance agency has sent unlawful auto-generated text message ads while refusing to honor opt-out requests from consumers.

The 14-page complaint claims Family First Life, who specializes in mortgage protection and life insurance in addition to retirement planning, sent the plaintiff, a Seminole County, Florida resident, an unsolicited text message in late September 2021 advertising its ability to “help you remove your earning blind spots.” The lawsuit alleges that although the plaintiff replied to the following promotional text with the word “stop” and the defendant purportedly acknowledged the man’s opt-out request, Family First Life nevertheless texted the consumer again on October 18:

Per the case, the unsolicited October 18 message came from a different number belonging to Family First Life and stated in part that the company was “reaching out regarding your insurance license”:

The lawsuit says Family First Life’s apparent refusal to honor opt-out requests reflects its failure to maintain an internal do-not-call list and inform and train its telemarketing personnel on the existence and use of the list. According to the complaint, Family First Life has violated the federal Telephone Consumer Protection Act and Florida Telephone Solicitation Act, laws designed to reign in companies’ use of unsolicited, automated text message and phone-based marketed.

The suit contends that Family First Life’s immediate acknowledgment of the plaintiff’s initial opt-out request shows that it has “the capability of immediately and easily” complying with such requests, yet has “ignored opt-out requests and instead committed themselves to an unrelenting text message marketing campaign that was poorly supervised.”

“At no point in time did Plaintiff provide Defendant with his express consent to be contacted,” the suit claims. “To any extent that Defendant had any consent to send these messages to Plaintiff, that consent was expressly revoked when Plaintiff responded ‘Stop’ on September 29, 2021.”

Get class action lawsuit news sent to your inbox – sign up for ClassAction.org’s free weekly newsletter here

Case Spotlight

Video Game Addiction Lawsuits

If your child suffers from video game addiction — including Fortnite addiction or Roblox addiction — you may be able to take legal action. Gamers 18 to 22 may also qualify.

Learn more:Video Game Addiction Lawsuit

Depo-Provera Lawsuits

Anyone who received Depo-Provera or Depo-Provera SubQ injections and has been diagnosed with meningioma, a type of brain tumor, may be able to take legal action.

How Do I Join a Class Action Lawsuit?

Did you know there's usually nothing you need to do to join, sign up for, or add your name to new class action lawsuits when they're initially filed?

Read more here: How Do I Join a Class Action Lawsuit?