Core Nutrition, LLC’s line of “Core Hydration” water, which the company portrays as “nutrient-enhanced perfect pH water with electrolytes and minerals,” is misleading to consumers, a class action lawsuit alleges, arguing that no scientific evidence exists to suggest consuming alkaline foods can adjust pH levels in the blood.
Filed in New York, the complaint explains the defendant’s Core Hydration water is represented as able to provide hydration beyond that supplied by non-pH-enhanced water. In fact, Core Nutrition reportedly claims its water can hit the human body’s natural pH balance of 7.4. The case spends a good deal of time sticking on the visuals associated with the product—everything from its name, Core Hydration, to the plus sign on the bottle’s label, which the case says is a “universal symbol of gaining health.”
At the end of the day, the lawsuit argues, Core Nutrition’s Core Hydration water provides no extra health benefits to those who drink it. From the 12-page complaint:
“The claims are literally false because all reasonable scientists agree the claims of relationship between consumption of alkaline foods and the pH level of blood are non-existent. The claims are misleading because the vast weight of competent evidence about mammalian physiology indicates there is no non-medically induced way to adjust the pH level of the blood to achieve an 'optimal' state, nor should such adjustment be attempted unless directed by a physician.”
Even further, the lawsuit argues that, because the defendant’s product has not been clinically tested, no “competent and reliable” scientific data supporting its claims can exist.