Class Action Claims Coca-Cola-Made Hansen’s 'Natural' Sodas Contain Synthetic Ingredients

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Hansen’s Natural sodas are the subject of a proposed class action in which a California consumer claims the product's manufacturer—the Coca-Cola Company—misleadingly represents that the supposedly “natural” sodas do not contain synthetic ingredients.

The case notes that the defendant’s representation of the beverages as “natural” is the “primary feature differentiating Hansen’s Natural Sodas from other soda products in the marketplace.” The lawsuit alleges, however, that despite these representations, Coca-Cola's purportedly natural sodas contain several synthetic ingredients, including ascorbic acid, citric acid, and caramel color.

“A reasonable consumer would expect that a product branded and labeled ‘natural’ does not contain any artificial or synthetic ingredients,” the complaint argues, additionally alleging that the defendant’s advertising and marketing campaign is deceptive and effectively misleads consumers into purchasing a product they believe is healthier than alternative options.

The case specifically mentions the following Hansen’s Natural products:

• Hansen’s Natural Cherry Vanilla;
• Hansen’s Natural Root Beer;
• Hansen’s Natural Ginger Ale;
• Hansen’s Natural Grapefruit;
• Hansen’s Natural Key Lime Twist;
• Hansen’s Natural Kiwi Strawberry;
• Hansen’s Natural Mandarin Lime;
• Hansen’s Natural Orange;
• Hansen’s Natural Orange Mango;
• Hansen’s Natural Original Cola;
• Hansen’s Natural Pomegranate; and
• Hansen’s Natural Vanilla Cola.