A proposed class action lawsuit filed in California alleges that Danone US, Inc. markets its So Delicious Coconut Milk as being healthier than it really is in order to sell the product at a premium price.
According to the complaint, the health food company sells several varieties of So Delicious Coconut Milk, including Original, Unsweetened, Chocolate, Vanilla, Unsweetened Vanilla and Sugar Free. The suit argues that the product’s packaging mischaracterizes the drink as being mainly composed of “good fats” when, in reality, coconut milk, regardless of flavor, is “essentially just coconut oil in water” and contains high levels of saturated fat that can lead to heart disease and other health problems.
Moreover, the lawsuit takes issue with the following statement included on the product’s label:
“Nutrition in every sip! Our delicious coconutmilk is a good source of calcium plus an excellent source of vitamin D – nutrients that help maintain healthy bones.”
The drink’s label communicates a “misleadingly simplistic message regarding what is necessary to maintain healthy bones,” the case charges. Coupled with the label’s various other health claims, the statement, the suit says, misrepresents So Delicious Coconut Milk as healthy when it contains “dangerous amounts” of saturated fat.
All told, the suit claims Danone uses “deceptive health and wellness claims” to trick consumers into paying more for So Delicious Coconut Milk than products of similar quality on the market.