Zale Delaware, Inc.’s allegedly false representations of its terms of service are the subject of a proposed class action lawsuit recently removed from superior to district court in California. According to the plaintiff, Zale Delaware, which operates the Piercing Pagoda network of shopping mall jewelry kiosks, has falsely advertised of its jewelry repair services that it will repair or replace any damaged jewelry item for consumers who bring in their jewelry for semi-annual inspections. The complaint alleges, however, that the defendant “conceals the fact that its repair services [are] not going to be of the nature and quality advertised.”
The lawsuit claims Zale Delaware “refused” to repair the plaintiff’s jewelry even though the man submitted the item, a ring with diamonds that became loose and were in danger of falling off, to the company for semi-annual inspection. The man says the defendant stated it would not repair the ring unless the diamond fell off the band, claiming Zale Delaware’s jewelry repair service “does not include repairs for stabilizing loose diamonds.”
The suit argues proposed class members would not have purchased the defendant’s jewelry repair services absent Zale Delaware’s misrepresentations.
“[The plaintiff] felt ripped off and cheated by [the defendant] for receiving jewelry repair services that [were] different in nature and quality than that which [the defendant] represented,” the suit states.