Class Action Alleges Policygenius Shares Website Visitors’ Data with Facebook, Google

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A proposed class action accuses Policygenius of secretly sharing website visitors’ personal and health information with third parties, including Facebook and Google, without consent.

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The 60-page lawsuit alleges the company has “purposely” embedded invisible web-tracking technology into Policygenius.com, where consumers can search and compare quotes for various types of insurance policies. According to the suit, the tracking tools automatically intercept and disclose users’ private data and online communications to unauthorized third parties, which then use the information for targeted marketing purposes.

Despite the defendant’s representations that customer data will be kept confidential, it employs multiple web-tracking tools—including at least Facebook’s Meta pixel and Conversions API and Google Tag Manager—to “surreptitiously” capture and record a user’s every interaction with the website, the case claims.

“This is the functional equivalent of placing a bug or listening device on a phone line because [Policygenius’] website allows third-parties to ‘listen in’ and receive communications in real time that [the plaintiff] intended only for [the defendant],” the complaint argues.

The filing contends that unbeknownst to website visitors, Policygenius has unlawfully shared with third parties customers’ personal data, such as their desired insurance coverage, zip codes, addresses, policy statuses and Facebook IDs—a unique identifier associated with an individual’s Facebook account. By disclosing this combination of information, the defendant allows third parties to link specific consumers to their communications on and interactions with Policygenius.com, the lawsuit charges.

As the suit tells it, the company did not disclose its use of tracking technology to website visitors, nor did it obtain authorization from users to share their private data with third parties.

The lawsuit looks to represent anyone in California who, during the applicable statute of limitations period, provided their personal and/or health information to the defendant using Policygenius.com.

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