in Newswire Published on May 1, 2023

Alleged L’Oréal Spam Texts Trigger Class Action Lawsuit

Gilburd v. L’Oréal USA, Inc.

Filed: April 24, 2023 ◆§ 2:23-cv-00687-SRB

L’Oréal has been hit with a class action lawsuit filed by a consumer who claims to have received texts from the cosmetics company despite requesting “many times” to opt out.

Defendant(s)

L’Oréal USA Products, Inc.

Law(s)

Telephone Consumer Protection Act

State(s)

Arizona

Categories

Technology Privacy Beauty

L’Oréal has been hit with a proposed class action lawsuit filed by an Arizona consumer who claims to have received texts from the cosmetics company despite requesting “many times” to opt out of receiving messages.

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The 10-page lawsuit says that by continuing to send promotional texts to the plaintiff and other individuals after they have opted out, L’Oréal has violated the Telephone Consumer Protection Act, which was established to protect consumers from unwanted sales calls or text messages.

According to the case, L’Oréal has failed to maintain an internal do-not-call list, establish a written policy with regard to telemarketing and provide adequate training to staff in marketing positions.

In the plaintiff’s experience, even after the woman replied “stop” numerous times, the company continued to send texts to her cell phone, the suit relays. As the complaint tells it, this “illegal conduct” has caused the “invasion of privacy, harassment, aggravation, and disruption of the daily life of thousands of individuals.”

The lawsuit looks to represent anyone in the United States who, since April 24, 2019, received to their residential phone numbers a promotional text message from L’Oréal after making a request to stop receiving texts.

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