Anyone who signed up for a subscription or newsletter with Variety.com, has watched videos on the website and also has a Facebook account.
What’s Going On?
It’s believed that Penske Media Corporation (PMC), the owner of Variety.com, may have used a tracking tool on its website to record some users' activities – specifically, which videos they watch – and secretly shared this data with Facebook. Attorneys are now gathering Variety.com subscribers and newsletter recipients to take action over potential privacy violations.
What You Can Do
If you’re a Variety.com subscriber (i.e., you registered for a Print Plus or VIP account, or you signed up for the newsletter) who watched videos on the website and you also have a Facebook account, join others taking action by filling out the form linked below.
What Am I Signing Up For, Exactly?
You’re signing up for what’s known as “mass arbitration,” which involves hundreds or thousands of consumers bringing individual arbitration claims against the same company at the same time and over the same issue. This is different from class action litigation and takes place outside of court.
Does This Cost Anything?
It costs nothing to sign up, and the attorneys will only get paid if they win your claim.
How Much Could I Get?
While there are no guarantees, the federal Video Privacy Protection Act states that consumers who had their rights violated under the law could be owed $2,500.
Are you a Variety.com subscriber who watched videos on the website and has a Facebook account?
If so, join others taking action against PMC. It doesn’t cost anything, and all you need to do is fill out a quick form using the link below.
Attorneys working with ClassAction.org are gathering Variety.com subscribers and newsletter recipients to take action against the digital media and publishing company over potential privacy violations.
It’s believed that PMC may have used a tracking tool called the Meta pixel on its website to secretly gather data about certain users – specifically, their Facebook IDs and details about the videos they’ve watched on Variety.com – and pass along the data to Meta without each person’s informed, written consent.
It’s suspected that PMC may have violated the federal Video Privacy Protection Act (VPPA) by sharing consumers’ private information without permission.
Are you a Variety.com subscriber (i.e., you registered for a Print Plus or VIP account, or signed up for the newsletter) who watched videos on the website? If you also have a Facebook account, attorneys want to hear from you.
Many website operators gather data about the people who visit their websites by using an invisible tracking tool called the Meta (formerly known as Facebook) pixel.
The pixel, which can be embedded on any webpage, can be programmed to record every action a visitor takes, such as the buttons they click, the searches they perform and the content they view.
In the case of Variety.com, attorneys are specifically looking into whether the website is tracking which videos its users have watched and sending that information to Meta along with each person’s Facebook ID. A Facebook ID is a unique identifier linked to an individual’s Facebook profile and could potentially be used to match up a specific person with the videos they’ve watched on Variety’s website.
In general, the data collected by a website through the Meta pixel can be used by both the website operator and the social media giant to better target advertisements to their users.
It’s believed that PMC’s suspected data-sharing practices may violate the federal Video Privacy Protection Act, which prohibits “video tape service providers” from disclosing to third parties any information that identifies the video materials a person has requested or watched without their consent.
Is This a Lawsuit? What Am I Signing Up For, Exactly?
You are not signing up for a lawsuit, but rather a process known as mass arbitration. This is a relatively new legal technique that, like a class action lawsuit, allows a large group of people to take action and seek compensation from a company over an alleged wrongdoing. Here is a quick explanation of mass arbitration from our blog:
“[M]ass arbitration occurs when hundreds or thousands of consumers file individual arbitration claims against the same company over the same issue at the same time. The aim of a mass arbitration proceeding is to grant relief on a large scale (similar to a class action lawsuit) for those who sign up.”
PMC’s terms of service contain both a class action waiver and an arbitration clause requiring customers to resolve disputes via arbitration, a form of alternative dispute resolution that takes place outside of court before a neutral arbitrator, as opposed to a judge or jury.
It’s for this reason that attorneys working with ClassAction.org have decided to handle this matter as a mass arbitration rather than a class action lawsuit.
How Much Does This Cost?
It costs nothing to sign up, and you’ll only need to pay if the attorneys win money on your behalf. Their payment will come as a percentage of your award.
If they don’t win your claim, you don’t pay.
How Much Money Could I Get?
There are no guarantees as to how much money you will get or whether your claim will be successful. The VPPA, however, provides that companies may be responsible for paying consumers $2,500 for violations of the law.
Sign Up and Take Action
If you’re a Variety.com subscriber or newsletter recipient who watched videos on the website and you also have a Facebook account, sign up today by filling out this quick, secure form.