Facebook users who have an online account with NYPost.com or newsletter subscription with PageSix.com and have watched videos on either website.
What’s Going On?
It’s believed that The New York Post may have used a tracking tool on NYPost.com and PageSix.com to record certain users’ activities – specifically, which videos they watch – and secretly share this data with Facebook. Attorneys are now gathering NYPost.com accountholders and PageSix.com newsletter subscribers to take action over potential privacy violations.
What You Can Do
If you’re a NYPost.com accountholder or PageSix.com newsletter subscriber with a Facebook account and you’ve watched videos on either website, join others taking action by filling out the form linked below.
What Am I Signing Up For, Exactly?
You’re signing up for what’s known as “mass arbitration,” which involves hundreds or thousands of consumers bringing individual arbitration claims against the same company at the same time and over the same issue. This is different from class action litigation and takes place outside of court.
Does This Cost Anything?
It costs nothing to sign up, and the attorneys will only get paid if they win your claim.
How Much Could I Get?
While there are no guarantees, the federal Video Privacy Protection Act states that consumers who had their rights violated under the law could be owed $2,500.
Are you a Facebook user who has watched videos on NYPost.com?
If so, join others taking action. It doesn’t cost anything, and all you have to do is fill out a quick form using the link below.
Attorneys working with ClassAction.org are gathering NYPost.com accountholders and PageSix.com newsletter subscribers to take action against the tabloid news websites over potential privacy violations.
It’s believed that The New York Post may have used a tracking tool called the Meta pixel on NYPost.com and PageSix.com to secretly gather data about these individuals – specifically, their Facebook IDs and details about the videos they’ve watched on the websites – and pass along the data to Meta without each person’s informed, written consent.
Attorneys suspect that The New York Post may have violated the federal Video Privacy Protection Act (VPPA) by sharing consumers’ private information without permission.
If you have an account with NYPost.com or newsletter subscription with PageSix.com, watch videos on either website and have a Facebook account, join others taking action by filling out this quick, secure form, or keep reading to learn more.
How Could The New York Post Be Sharing Data with Facebook?
Many website operators gather data about the people who visit their websites by using an invisible tracking tool called the Meta (formerly known as Facebook) pixel.
The pixel, which can be embedded on any webpage, can be programmed to record every action a visitor takes, such as the buttons they click, the searches they perform and the content they view.
In the case of NYPost.com and PageSix.com, attorneys are specifically looking into whether the websites are tracking which videos its users have watched and sending that information to Meta along with each person’s Facebook ID. A Facebook ID is a unique identifier linked to an individual’s Facebook profile and could potentially be used to match up a specific person with the videos they’ve watched on The New York Post’s websites.
In general, the data collected by a website through the Meta pixel can be used by both the website operator and the social media giant to better target advertisements to their users.
It’s believed that The New York Post’s suspected data-sharing practices may violate the federal Video Privacy Protection Act, which prohibits “video tape service providers” from disclosing to third parties any information that identifies the video materials a person has requested or watched without their consent.
Is This a Lawsuit? What Am I Signing Up For, Exactly?
You are not signing up for a lawsuit, but rather a process known as mass arbitration. This is a relatively new legal technique that, like a class action lawsuit, allows a large group of people to take action and seek compensation from a company over an alleged wrongdoing. Here is a quick explanation of mass arbitration from our blog:
[M]ass arbitration occurs when hundreds or thousands of consumers file individual arbitration claims against the same company over the same issue at the same time. The aim of a mass arbitration proceeding is to grant relief on a large scale (similar to a class action lawsuit) for those who sign up.”
It’s for this reason that attorneys working with ClassAction.org have decided to handle this matter as a mass arbitration rather than a class action lawsuit.
How Much Does This Cost?
It costs nothing to sign up, and you’ll only need to pay if the attorneys win money on your behalf. Their payment will come as a percentage of your award.
If they don’t win your claim, you don’t pay.
How Much Money Could I Get?
There are no guarantees as to how much money you could get or whether your claim will be successful. The VPPA, however, provides that companies may be responsible for paying consumers $2,500 for violations of the law.
Sign Up and Take Action
If you’re a Facebook user who has an online account with NYPost.com or newsletter subscription with PageSix.com and you’ve watched videos on either website, join others taking action by filling out this quick, secure form.