Redbox Hit with Class Action Over Alleged ‘Spam’ Text Message Campaign

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Redbox Automated Retail, LLC has been hit with a proposed class action in Illinois state court over the DVD, Blu-ray and video game rental company’s alleged practice of sending consumers automated text messages without obtaining their prior consent to do so.

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The messages contained discount codes intended to promote Redbox’s video rental services, according to the suit, and offered to subscribe consumers to “Redbox deals & news alerts.” Redbox itself, the case says, described the texts in one of the messages sent to the plaintiff as “[r]ecurring autodialed marketing msgs.” The plaintiff claims she never consented to receive the texts.

The lawsuit argues that the telemarketing messages constituted a “misguided” mass marketing campaign that violated the Telephone Consumer Protection Act, which prohibits companies from sending autodialed messages to consumers’ cell phones without first securing their prior consent. From the complaint:

“Defendant has violated consumers’ statutory and privacy rights and has caused consumers actual harm, not only because consumers were subjected to the aggravation and invasion of privacy that necessarily accompanies wireless spam, but also because consumers have to pay their cell phone service providers for the receipt of such wireless spam.”

Are you a Facebook user who’s watched or reserved movies on Redbox.com or the app? Let us know here.