Motivational Text Msg. Company Shine, Inc. Hit with TCPA Class Action

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Shine, Inc., a communications company that sends consumers motivational text messages daily, is the defendant in a proposed class action alleging it may have sent one too many text messages. Citing alleged violations of the Telephone Consumer Protection Act (TCPA), the 14-page lawsuit claims that while attempting to promote its services, Shine sends consumers texts without first obtaining prior express consent. A step further, the case alleges Shine continues to send texts even after receiving express requests—texts from consumers reading “STOP”— that the messages cease.