Get Together, Inc.—which operates the mobile app IRL—finds itself as the defendant in a proposed class action alleging the company “harvests the contacts” of its app’s users and spams them with unsolicited promotional text messages.
According to the complaint, Get Together previously did business as Gatherapp, Inc. After Apple and other app stores banned Gatherapp for abusive telemarketing practices, however, the defendant rebranded as Get Together “and created an app doing the same things” under a different name, the case claims.
IRL—shorthand for “in real life”—is “ostensibly designed to allow users…to plan events and get-togethers,” the suit reads. The case claims the app “aggressively pushes users” to allow the defendant access to their contacts in order to send advertisements.
The suit was filed by two plaintiffs who allege they each received at least two unsolicited texts saying they had been “nominated” by a contact, effectively soliciting the plaintiffs to download IRL. From the complaint:
“Such ‘nomination,’ of course, is a red herring — Defendant uses language designed to deceive consumers, including Plaintiffs, into thinking that friends or contacts are interacting with them, when in reality Defendant is simply using such language to push consumers, including Plaintiffs, into downloading the IRL, app so that Defendant can harvest additional contacts to spam.”