Costa Del Mar, Inc. is on the receiving end of a proposed class action that alleges the sunglass maker’s lifetime warranty is a bait-and-switch scheme that results in customers paying much more for repairs than expected.
According to the complaint, the following statement is printed on every box of non-prescription Costa glasses (emphasis added):
“[I]f our sunglasses are damaged by accident, normal wear and tear, or misuse, we replace scratched lenses, frames, and other parts for a nominal fee."
In reality, the suit alleges, customers are not charged a “nominal fee,” but substantial repair fees, such as $89.00 for replacement glass lenses, $69.00 for plastic lenses, $49.00 for frames, plus shipping and handling fees. Further, the case charges that Costa knows its glasses have a “significantly higher failure rate,” and deceptively advertises a “rock solid” warranty to trick consumers into paying a premium and ultimately maximize revenue for its repair center.
“Costa has profited enormously from its falsely-marketed products and its carefully-orchestrated label and image,” the case reads.