A class action alleges Simple Green cleaning products contain ingredients known to cause harm to humans, animals and the environment despite defendant Sunshine Maker’s assurance that its formulas are “non-toxic.”
The 32-page case out of California says consumers who view the “non-toxic” claim on Sunshine Maker’s product labels reasonably expect that the cleaning solutions are safe for humans, pets, and the environment. According to the suit, however, Simple Green products contain various harmful chemicals that have been linked to blurred vision, asphyxiation, dizziness, nausea, skin blisters, muscular twitching, headaches, and irregular heartbeat. Additionally, some ingredients are potential carcinogens, the suit alleges.
The case claims that by falsely labeling its products as “non-toxic,” the defendant has sought to capitalize on consumers’ desire for safe cleaning products that do not contain harsh chemicals. As a result of its alleged “greenwash[ing]” scheme, Sunshine Makers has harmed both consumers and its competitors, “over whom Defendant maintains an unfair competitive advantage,” the suit alleges.
“Defendant has reaped many millions of dollars through this fraudulent scheme based on a calculated business decision to put profits over people,” the complaint scathes.
According to the suit, Simple Green products contain a slew of harmful ingredients, including alcohol ethoxylates, sodium carbonate, methylchloroisothiazolinone, methylisothiazolinone, surfactants, sodium chloride, sodium laureth sulfate, sodium dodecyl sulfate, butane, propane, sodium hydroxide, and cocamidopropyl betaine.
The lawsuit claims the above chemicals can be found in various combinations in the following products:
Simple Green All-Purpose Cleaner;
Simple Green Oxy Solve Total Outdoor Cleaner;
Simple Green Oxy Solve House and Siding Cleaner;
Simple Green Oxy Solve Concrete and Driveway Cleaner;
Simple Green Oxy Solve Deck and Fence Cleaner;
Simple Green Wash & Wax;
Simple Green Golf Grip Cleaner;
Simple Green All-Purpose Wipes;
Simple Green Multi-Purpose Foaming Cleaner;
Simple Green Ready-to-Use All-Purpose Cleaner;
Simple Green Carpet Cleaner;
Simple Green Marine All-Purpose Boat Cleaner;
Simple Green Heavy-Duty BBQ & Grill Cleaner;
Simple Green Heavy-Duty BBQ & Grill Cleaner (Aerosol);
Simple Green Oxy Dog Stain & Odor Oxidizer;
Simple Green Bio Dog;
Simple Green Advanced Dog Bio Boost Stain & Odor Remover;
Simple Green Cat Pet Stain & Odor Remover; and
Simple Green Outdoor Odor Eliminator.
The case argues that labeling any of the above products as “non-toxic” or “non-toxic formula” when it contains ingredients known to be harmful to humans, animals and the environment is “wholly misleading and deceptive.”
The plaintiff says she would not have purchased the defendant’s Simple Green products, or would have paid less, had she known the cleaners contained harmful ingredients.
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