June 29, 2022 – Investigation Closed, FDA Orders Juul Products Off U.S. Market
Attorneys working with ClassAction.org are no longer reviewing claims on behalf of JUUL users. JUUL, however, continues to face extensive litigation over its e-cigarettes. So, if you have questions about your rights, you may wish to speak with an attorney in your area. Most offer free consultations.
On June 23, 2022, the FDA announced that JUUL Labs Inc. must remove all products from the U.S. market and cease their sale and distribution. This includes the JUUL device, as well as four types of JUULpods.
To view our open list of investigations, visit this page. The information below was posted when this investigation began and remains for reference only.
At A Glance
This Alert Affects:
Adults and parents of youths who used Juul e-cigarettes.
What’s Going On?
Attorneys are filing lawsuits that allege JUUL Labs, Inc. encouraged smokers to switch to Juul based on false representations that the e-cigarettes are less addictive than regular cigarettes. The lawsuits are also alleging that the company used sweet flavors, bright colors, and youth-centered advertising to market Juul to teens instead of engaging in youth prevention efforts.
According to the lawsuits, many adults and youths who used Juul e-cigarettes are now facing the effects of addiction to nicotine, a carcinogen associated with “cardiovascular, reproductive, and immunosuppressive problems.” The lawsuits say vaping products like Juul can result in chronic obstructive pulmonary disease (COPD) and can affect neurological development in youths.
How Can a Lawsuit Help?
A lawsuit can help repay affected Juul users for the damages they’ve suffered, refund the money they’ve spent on Juul products, offer and pay for a way for users to kick their addiction, and force the company to change its marketing practices.
Attorneys working with ClassAction.org are filing lawsuits on behalf of both adults and parents of youths who used Juul e-cigarettes.
The lawsuits are alleging JUUL Labs, Inc. represented in advertising and marketing that Juul products are “the alternative to cigarettes,” implying that they are healthier and less addictive than cigarettes. It’s believed that Juul e-cigarettes actually contain the same amount of or more nicotine than cigarettes and aggravated many users’ addiction instead of helping them quit.
The lawsuits also argue that Juul, instead of engaging in youth prevention efforts, marketed its product to underage teens by displaying “hip, young” advertising on social media and selling Juul pods that come in sweet flavors like mango and crème brûlée.
Lawsuits Claim Juul E-Cigarettes Have Higher Risk of Addiction Than Cigarettes
Advertisements and marketing materials represent that each Juul pod contains about as much nicotine as a pack of cigarettes. What the company failed to mention, attorneys argue, is that the pods contain a nicotine salt that is absorbed into the body much more quickly than the nicotine in a regular cigarette.
“JUUL e-cigarette and JUUL pods deliver 25% more nicotine into the blood than the strongest cigarettes available,” one of the lawsuits states. “The disparity is likely far greater when a JUUL is compared to the ‘light’ cigarettes preferred by the teenagers and young adults that constitute JUUL’s core demographic.”
The lawsuits argue that Juul’s advertising misled adults and youths alike as to the nicotine content in Juul pods and the risks of addiction they would experience by using the product.
Effects of Addiction
According to the lawsuits, using Juul e-cigarettes can lead to nicotine addiction, which is associated with “cardiovascular, reproductive, and immunosuppressive problems.”
Nicotine, according to the cases, is a toxin known to harm the heart, eyes, reproductive system, lungs, and kidneys. It’s believed that even vaping – as opposed to smoking – the substance could lead to chronic obstructive pulmonary disease (COPD).
JUUL Allegedly Neglected Youth Prevention Efforts, Marketed to Teens
It has also been alleged that JUUL Labs ignored its responsibility as a maker of nicotine products to protect “vulnerable youth” from using its Juul e-cigarettes. Instead, the lawsuits claim, the company geared its marketing efforts toward young people, who the suits note are even more prone to addiction than adults.
Juul’s marketing materials and social media accounts allegedly depicted “glamorous young models” using Juul products in “young, hip” environments. Many teens who acquired Juul e-cigarettes supposedly had no idea the product contained nicotine and weren’t aware of the risk of addiction it presented. Until recently, the product’s packaging allegedly didn’t contain any warning of its nicotine content.
The result, according to the suits, is that “[y]oung people are flocking to this enticing and dangerous device” with no warning of the addiction risks it presents.
How Can a Lawsuit Help?
A class action lawsuit can help put a stop to JUUL Labs’ allegedly deceptive marketing practices and award damages to people who have suffered the negative effects, such as addiction and related health complications, of using Juul e-cigarettes.
A lawsuit could also provide refunds for the money users have spent on the products, as well as establish and pay for a way to help Juul users overcome their addiction.