Legal Investigation Looks into Bloomberg Over Possible Privacy Law Violations
Last Updated on May 30, 2023
At A Glance
- This Alert Affects:
- Anyone with an account on Bloomberg.com who watched videos on the website and also has a Facebook account.
- What’s Going On?
- It’s believed that Bloomberg may have used a tracking tool on its website to record free accountholders' and paid subscribers’ activities – specifically, which videos they watch – and secretly shared this data with Facebook. Attorneys are now gathering Bloomberg.com subscribers to take action over potential privacy violations.
- What You Can Do
- If you have a Bloomberg.com account , watched videos on the website and have a Facebook account, join others taking action by filling out the form linked below.
- What Am I Signing Up For, Exactly?
- You’re signing up for what’s known as “mass arbitration,” which involves hundreds or thousands of consumers bringing individual arbitration claims against the same company at the same time and over the same issue. This is different from class action litigation and takes place outside of court.
- Does This Cost Anything?
- It costs nothing to sign up, and the attorneys will only get paid if they win your claim.
- How Much Could I Get?
- While there are no guarantees, the federal Video Privacy Protection Act states that consumers who had their rights violated under the law could be owed $2,500.
Are you a Bloomberg.com accountholder who watched videos on the website and has a Facebook account?
If so, join others taking action against Bloomberg. It doesn’t cost anything, and all you need to do is fill out a quick form using the link below.
Attorneys working with ClassAction.org are gathering users with Bloomberg.com accounts to take action against the news media company over potential privacy violations.
It’s believed that Bloomberg may have used a tracking tool called the Meta pixel on its website to secretly gather data about paid subscribers and those with free accounts – specifically, their Facebook IDs and details about the videos they’ve watched on Bloomberg.com – and pass along the data to Meta without each person’s informed, written consent.
It’s suspected that Bloomberg may have violated the federal Video Privacy Protection Act (VPPA) by sharing consumers’ private information without permission.
If you subscribe to Bloomberg.com, paid or free, watch videos on the website and have a Facebook account, join others taking action by filling out this quick, secure form.
How Could Bloomberg Be Sharing Data with Facebook?
Many website operators gather data about the people who visit their websites by using an invisible tracking tool called the Meta (formerly known as Facebook) pixel.
The pixel, which can be embedded on any webpage, can be programmed to record every action a visitor takes, such as the buttons they click, the searches they perform and the content they view.
In the case of Bloomberg.com, attorneys are specifically looking into whether the website is tracking which videos its users have watched and sending that information to Meta along with each person’s Facebook ID. A Facebook ID is a unique identifier linked to an individual’s Facebook profile and could potentially be used to match up a specific person with the videos they’ve watched on Bloomberg’s website.
In general, the data collected by a website through the Meta pixel can be used by both the website operator and the social media giant to better target advertisements to their users.
It’s believed that Bloomberg’s suspected data-sharing practices may violate the federal Video Privacy Protection Act, which prohibits “video tape service providers” from disclosing to third parties any information that identifies the video materials a person has requested or watched without their consent.
Is This a Lawsuit? What Am I Signing Up For, Exactly?
You are not signing up for a lawsuit, but rather a process known as mass arbitration. This is a relatively new legal technique that, like a class action lawsuit, allows a large group of people to take action and seek compensation from a company over an alleged wrongdoing. Here is a quick explanation of mass arbitration from our blog:
[M]ass arbitration occurs when hundreds or thousands of consumers file individual arbitration claims against the same company over the same issue at the same time. The aim of a mass arbitration proceeding is to grant relief on a large scale (similar to a class action lawsuit) for those who sign up by getting the company to agree to a quick settlement instead of arbitrating every claim and paying the costly upfront fees.”
Bloomberg’s terms of service contain both a class action waiver and an arbitration clause requiring website users to resolve disputes via arbitration, a form of alternative dispute resolution that takes place outside of court before a neutral arbitrator, as opposed to a judge or jury.
It’s for this reason that attorneys working with ClassAction.org have decided to handle this matter as a mass arbitration rather than a class action lawsuit.
How Much Does This Cost?
It costs nothing to sign up, and you’ll only need to pay if the attorneys win money on your behalf. Their payment will come as a percentage of your award.
If they don’t win your claim, you don’t pay.
How Much Money Could I Get?
There are no guarantees as to how much money you will get or whether your claim will be successful. The VPPA, however, provides that companies may be responsible for paying consumers $2,500 for violations of the law.
Sign Up and Take Action
If you subscribe to or have an account at Bloomberg.com, watch videos on the website and have a Facebook account, join others taking action by filling out this quick, secure form.
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