Lawsuit Investigation: Do Prime Energy Drinks Have a Higher Caffeine Content Than Advertised?
Last Updated on September 19, 2023
At A Glance
- This Alert Affects:
- New York and Illinois residents who purchased certain Prime Energy drinks within the past three years.
- What’s Going On?
- Attorneys working with ClassAction.org have reason to believe that certain Prime Energy varieties – specifically Orange Mango, Strawberry Watermelon, Tropical Punch and Lemon Lime – may have a higher caffeine content than advertised. They’re looking into whether a class action lawsuit can be filed against the drinks’ maker.
- How Could a Lawsuit Help?
- A class action lawsuit could help consumers get back some of the money they spent on Prime Energy drinks and potentially force the company to change how its products are advertised or made.
- What You Can Do
- If you bought one of the above Prime Energy varieties and you live in New York or Illinois, fill out the form on this page to find out how you may be able to help the investigation.
Attorneys working with ClassAction.org are looking into whether a class action lawsuit can be filed against the maker of Prime Energy drinks for potentially misleading consumers about the drinks’ caffeine content.
Specifically, the attorneys have reason to believe that certain varieties of Prime Energy drinks, which have already come under scrutiny for their high caffeine content, may contain even more caffeine than advertised. As part of the investigation, the attorneys need to hear from more people who bought Prime Energy drinks in the following flavors:
- Orange Mango
- Strawberry Watermelon
- Tropical Punch
- Lemon Lime
If you’re a New York or Illinois resident who purchased one of these drinks within the past three years, fill out the form on this page. You may be able to help get a class action lawsuit started.
Prime Energy Drinks Under Scrutiny for Caffeine Content
On July 10, Senate Majority Leader Chuck Schumer sent a letter to the U.S. Food and Drug Administration urging the agency to investigate Prime for “its claims, marketing and caffeine content” in light of concerns that Prime Energy, which has become a status symbol among young people, could be a potential health issue for children under 18.
Specifically, Schumer expressed concern that the drink, which was first released by YouTube stars Logan Paul and KSI in 2022 and has since risen to viral popularity, has been marketed toward children without sufficient warnings about its high caffeine content. According to Schumer, the problem with Prime Energy is that parents and children could easily confuse the caffeine-heavy energy drink with the Prime Hydration sports drink, which looks similar but contains no caffeine.
“[B]ecause the product is billed as a hydration and sports drink in its other near-identical form, kids are likely to ingest cans of this stuff with parents unaware—and that’s a recipe for disaster,” Schumer stated, calling Prime Energy a “cauldron of caffeine” that poses “serious health concerns” for children.
According to news reports, Prime Energy drinks contain 200 mg of caffeine per 12-ounce can, or the equivalent of more than two cups of coffee, almost six cans of Coke or 2.5 cans of Red Bull. Meanwhile, pediatric nutrition experts, including the American Academy of Pediatrics, recommend that children should not consume any amount of caffeine as no safe dose has been determined for that age group.
Though the FDA states that it is generally safe for adults to consume up to 400 mg of caffeine per day, the agency warns that the substance’s effects can vary widely and cause potential health issues for sensitive groups.
According to the FDA, the effects of consuming too much caffeine include insomnia, jitters, anxiety, fast heart rate, upset stomach, nausea, headache and dysphoria (a feeling of unhappiness).
How Could a Lawsuit Help?
A class action lawsuit, if successful, could help consumers get back some of the money they spent on certain Prime Energy drinks. It could also help ensure that the drinks are properly labeled and advertised in the future.
What You Can Do
If you’re a New York or Illinois resident who purchased Prime Energy Orange Mango, Strawberry Watermelon, Tropical Punch or Lemon Lime within the past three years, fill out the form on this page to help the investigation.
After you get in touch, an attorney or legal representative may reach out to you directly to address any concerns you have and explain what’s involved with filing a class action lawsuit. It costs nothing to speak with someone about your options, and you’re not obligated to take legal action if you decide you don’t want to.
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