A proposed consumer class action filed in Illinois alleges the pricing for concert and sporting event tickets sold on defendant Vivid Seats’ website amounts to a bait-and-switch scheme. According to the 17-page complaint, Vivid Seats, which operates an independent secondary ticket marketplace, lures in consumers by offering event tickets at a percentage discount only to charge them the original price.
“Put simply,” the lawsuit states, “[Vivid Seats] fleeces consumers with a not-bargained-for price each time a consumer buys an event ticket using Defendant’s purported discounts.”
The alleged discounts are advertised to consumers via email, the suit says, and are prominently displayed on Vivid Seats’ website. Vivid Seats’ allegedly false representations of the discounts available on online ticket purchases have deceived consumers who the case asserts attempted to buy tickets from the company “solely because they were misled into believing they were getting a good deal.”