L’Oreal Paris’ EverSleek Keratin Caring shampoo and conditioner are at the center of a lawsuit that claims the products don’t actually contain any keratin.
According to the proposed class action, L’Oreal, through its packaging and advertisements, represents that the products contain keratin, a protein that protects hair from damage and stress. “In reality,” the complaint reads, “the EverSleek KeratinCaring Products do not contain any keratin at all and are incapable of providing the claimed benefits of keratin to the consumer.”
The suit claims L’Oreal “blatantly” mislabeled the products and mischaracterized their ingredients to increase sales from unsuspecting consumers. The plaintiff, a Florida resident, alleges she and other customers would not have purchased the shampoo and conditioner, or would have paid less for them, had L’Oreal properly represented that they were not made with keratin.