According to a proposed class action lawsuit filed in mid-August, Clif Bar & Company’s White Chocolate Macadamia Nut Bars and Luna White Chocolate Macadamia Bars are deceptively labeled to indicate they contain white chocolate when, in fact, the opposite is true. The 30-page complaint, filed in California, alleges the defendant’s labeling of the specified products has misled consumers into purchasing “a more inferior product than they had bargained for.”
Citing potential violations of consumer protection laws in all 50 states, the case states that bona fide white chocolate is partially imparted by milkfat, with U.S., Canadian and European regulators specifying that white chocolate, to be considered as such, must have at least 3.5 percent milkfat. More specifically, the FDA defines the components of white chocolate in clear terms, one of which stipulates that it must be prepared by “intimately mixing and grinding cacao fat” with one or more optional dairy ingredients. True white chocolate must also be free from coloring material, the suit points out.
The defendant’s products allegedly fail to meet these marks.
“Since white chocolate does not contain the cacao solids that impart chocolate with its flavor and which consumers normally associate with chocolate, consumers rely on the FDA to assure that white chocolate more closely resembles what they know as chocolate,” the case reads.