According to a proposed class action lawsuit, Henry Thayer Company, Inc. has falsely propounded a “myth” that its Thayers Natural Remedies product line is “natural” and “preservative-free” while concealing from consumers that its deodorants, towelettes and other hygienic goods contain “numerous synthetic, unnatural, and dangerous ingredients.” As a result, the case alleges, many of the statements on Thayer’s Natural Remedies’ product labels and website are “false, misleading, and designed to deceive consumers.”
The 37-page complaint out of Pennsylvania says that Thayers Natural Remedies products are represented as “natural” in the very name of the brand, on packaging, and on the defendant’s website. These representations, the suit argues, mislead reasonable consumers into thinking the products contain no synthetic ingredients.
The lawsuit contests, however, that Thayers Natural Remedies products are made with various synthetic ingredients, including phenoxyethanol, potassium sorbate, polysorbate-20, and sodium benzoate. As Thayers does not disclose anywhere on product labels that these ingredients are synthetic, the suit says, consumers cannot and should not be expected to know otherwise, nor should proposed class members be required to “scour the ingredients list on the back of the Products in order to confirm or debunk Defendant’s prominent front-of-the-product claims, representations, and warranties that the Products are ‘Natural Remedies.’”
“Even if consumers were experts in chemical compounds,” the complaint reads, “they would not be able to discern the synthetic ingredients that exist in [the products] because for a period of time, Defendant failed to properly disclose all of the synthetic ingredients present in its products.”
The lawsuit further alleges that Thayers dry mouth sprays falsely claim to be “preservative-free” when they contain potassium sorbate and sodium benzoate, both known preservatives.
All told, the case claims the defendant’s allegedly false marketing has caused consumers to pay a premium price for the following products:
Thayers Natural Remedies Cucumber Deodorant;
Thayers Natural Remedies Rose Petal Deodorant;
Thayers Natural Remedies Unscented Deodorant;
Thayers Natural Remedies Rose Petal Facial Toner;
Thayers Natural Remedies Rose Petal Facial Mist;
Thayers Natural Remedies Rose Petal Toning Towelettes;
Thayers Natural Remedies Coconut Water Facial Toner;
Thayers Natural Remedies Coconut Water Facial Mist;