Anyone who bought certain toothpaste products sold under the Native brand
What’s Going On?
Attorneys working with ClassAction.org are looking into whether some Native toothpaste contains toxic “forever” chemicals known as PFAS despite claims that it’s made with “naturally derived” and “simple” ingredients. It’s possible that a class action lawsuit could be filed.
What Are PFAS?
Per- and polyfluoroalkyl substances (PFAS) are a group of manufactured chemicals that have been linked to various environmental and health concerns, including cancer, reproductive issues and organ damage.
What You Can Do
If you purchased Native Whitening Toothpaste with Fluoride or Native Detoxifying Charcoal Toothpaste with Fluoride, fill out the form on this page to get in touch. Attorneys need to speak with as many people as possible as they investigate whether a class action lawsuit can be filed.
How Could a Class Action Lawsuit Help?
A class action lawsuit could help people get back some of the money they spent on the products and possibly force the manufacturer to change how it advertises or makes the toothpaste.
Attorneys working with ClassAction.org are looking into whether a class action lawsuit can be filed against the maker of Native toothpaste over possible false advertising.
More specifically, it’s believed that some Native toothpaste products – which are advertised as made with “naturally derived” and “simple” ingredients – contain toxic “forever” chemicals known as PFAS that have been linked to various health and environmental concerns.
The attorneys suspect that Native, who says it makes “clean” personal care products “without any dirty secrets,” may have misled consumers about how safe its products really are.
If you purchased Native Whitening Toothpaste with Fluoride or Native Detoxifying Charcoal Toothpaste with Fluoride, fill out the form on this page to help the investigation. An attorney may reach out to you to answer your questions and explain why you may be owed money.
Which Native Toothpaste Products Are Under Investigation?
It’s believed that the following Native toothpaste products may contain toxic PFAS chemicals:
Native Whitening Toothpaste with Fluoride
Native Detoxifying Charcoal Toothpaste with Fluoride
What Are PFAS?
PFAS is short for per- and polyfluoroalkyl substances, a group of synthetic chemicals that can be found in everything from makeup and clothing to fast-food packaging and drinking water. The group of chemicals was invented in the 1930s and widely used in a variety of consumer and industrial products in the following decades because of the substances’ ability to resist heat, water, oil and stains.
The widespread use of PFAS has raised concerns more recently because the chemicals are known to resist breaking down and can accumulate in the environment and even the human body. For this reason, PFAS are commonly called “forever” chemicals.
Health Effects of PFAS
According to the Agency for Toxic Substances and Disease Registry, exposure to PFAS has been linked to the following negative health effects:
Increased cholesterol levels
Changes in liver enzymes
Increased risk of kidney or testicular cancer
Decreased vaccine response in children
Increased risk of high blood pressure or pre-eclampsia in pregnant women
Decreased birth weight in infants
The Environmental Protection Agency has also warned that harmful PFAS chemicals may be passed on to children in utero or through breastmilk.
In light of these concerns, the attorneys believe it is misleading to advertise a toothpaste containing toxic chemicals such as PFAS as “clean” and made with “naturally derived ingredients.”
What You Can Do
If you purchased Native Whitening Toothpaste with Fluoride or Native Detoxifying Charcoal Toothpaste with Fluoride, fill out the form on this page to find out what you may be owed.
After you reach out, an attorney may contact you directly to answer your questions and explain how you can help the investigation. It doesn’t cost anything to get in touch, and you’re not obligated to take legal action after talking to someone about your rights.