Consumers who purchased any of the Native personal care products listed below.
What’s Going On?
Attorneys working with ClassAction.org are looking into whether certain Native products contain toxic “forever” chemicals known as PFAS despite claims that they’re made with “naturally derived” and “simple” ingredients. It’s possible that a class action lawsuit could be filed.
What Are PFAS?
Per- and polyfluoroalkyl substances (PFAS) are a group of manufactured chemicals that have been linked to various environmental and health concerns, including cancer, reproductive issues and organ damage.
How Could a Class Action Lawsuit Help?
A class action lawsuit could help Native customers get some money back and possibly force the company to change how it advertises or makes its products.
Attorneys working with ClassAction.org are looking into whether a class action lawsuit can be filed against Native over possible false advertising.
It’s believed that some Native products – which are advertised as made with “naturally derived” and “simple” ingredients – may contain toxic “forever” chemicals known as PFAS that have been linked to various health and environmental concerns.
The attorneys suspect that Native, which says it makes “clean” personal care products “without any dirty secrets,” may have misled consumers about how safe its products really are.
Which Native Products Are Under Investigation?
Attorneys working with ClassAction.org are specifically looking into the following Native products. Click on the product type to reveal the specific items under investigation.
Coconut & Vanilla Shampoo
Cucumber & Mint Shampoo
Almond & Shea Butter Shampoo
Citrus & Herbal Musk Shampoo
Coconut & Vanilla Conditioner
Cucumber & Mint Conditioner
Almond & Shea Butter Conditioner
Citrus & Herbal Musk Daily Conditioner
Cucumber & Mint Body Wash
Coconut & Vanilla Body Wash
Powder and Cotton Body Wash
Eucalyptus and Mint Body Wash with Pump
Coconut & Vanilla Lotion
Lavender & Rose Lotion
Citrus and Herbal Musk Deodorant (Plastic Free)
Eucalyptus and Mint Deodorant (Plastic Free)
Sensitive Deodorant - Cucumber Mint
Sensitive Deodorant - Unscented
Coconut and Vanilla Deodorant
Detoxifying Charcoal Toothpaste with Fluoride
Whitening Wild Mint Toothpaste - Fluoride Free
Whitening Wild Mint Toothpaste with Fluoride
What Are PFAS?
PFAS is short for per- and polyfluoroalkyl substances, a group of synthetic chemicals that can be found in everything from makeup and clothing to fast-food packaging and drinking water. The group of chemicals was invented in the 1930s and widely used in a variety of consumer and industrial products in the following decades because of the substances’ ability to resist heat, water, oil and stains.
The widespread use of PFAS has raised concerns more recently because the chemicals are known to resist breaking down and can accumulate in the environment and even the human body. For this reason, PFAS are commonly called “forever” chemicals.
Health Effects of PFAS
According to the Agency for Toxic Substances and Disease Registry, exposure to PFAS has been linked to the following negative health effects:
Increased cholesterol levels
Changes in liver enzymes
Increased risk of kidney or testicular cancer
Decreased vaccine response in children
Increased risk of high blood pressure or pre-eclampsia in pregnant women
Decreased birth weight in infants
The Environmental Protection Agency has also warned that harmful PFAS chemicals may be passed on to children in utero or through breastmilk.
In light of these concerns, the attorneys believe it is misleading to advertise products containing toxic chemicals such as PFAS as “clean” and made with “naturally derived ingredients.”