MonaVie is a multi-level marketing company that sells a variety of beverages including "super juices," fitness shakes and energy drinks.
What's Going On?
It has been alleged that MonaVie misled consumers by advertising its super juices for the treatment of various health problems, despite failing to provide scientific evidence to support these claims. Furthermore, certain MonaVie beverages may pose a health risk to consumers, as significant levels of arsenic and lead were allegedly found in customers' systems after drinking the beverages.
Which MonaVie Juices Are Affected?
MonaVie Active, Essential, Kosher, (M)mun, Mx and Pulse.
Type of Lawsuit
A class action lawsuit has been filed alleging that MonaVie advertised several of its “super juices” as being able to improve high cholesterol, among other medical conditions, and even claimed some of its beverages had anti-aging properties. While these advertisements made MonaVie millions in profits, the lawsuit alleges that the company does not have any scientific evidence to support these claims. Some of the MonaVie juices may also be putting consumers at risk for serious health problems, as doctors allegedly found high levels of lead and arsenic in the plaintiffs’ systems.
I’ve Purchased MonaVie Juices. What Can I Do?
You may be able to take part in a class action lawsuit against MonaVie and get your money back for the products you purchased. Attorneys from across the country are investigating the allegations against MonaVie and they need to hear from anyone who purchased the “super juices.”
What Is the Lawsuit Saying?
MonaVie is currently facing a class action lawsuit that alleges the company misled customers by making unsubstantiated health claims about its beverages and failing to disclose that some of its products contained “significantly high levels” of toxic and carcinogenic chemicals.
According to the suit, MonaVie claimed that several of its “super juices” could promote overall health and wellness by:
Supporting healthy liver function
Improving joint, heart and immune health
Improving memory, fertility, energy, sleep quality and digestion
Strengthening the heart
Enhancing sexual function
Fighting against aging
While MonaVie claims that these benefits are the result of “draw[ing] on millions of dollars of clinical research to develop [the] premium health products,” the lawsuit alleges that MonaVie does not have any substantial scientific evidence to support these claims.
Furthermore, the plaintiffs allege that they suffered serious side effects after drinking MonaVie juices. While one plaintiff claims to have developed a severe acne rash on her face, another alleges he experienced insomnia, anxiety and depression. In both cases, the plaintiffs allege that their doctors later determined that these side effects were the result of extremely high levels of arsenic and lead in their systems. In the latter case, the level of arsenic in the plaintiff’s system was ten times higher than that of a typical adult.
FDA Warns MonaVie About Misleading Claims
Prior to the class action lawsuit, the FDA sent MonaVie a warning letter in 2007 claiming that the company was technically marketing drugs because they were advertising the juices for the treatment, cure or mitigation of certain diseases. According to the letter, several of MonaVie’s advertisements claimed:
MonaVie juices contain acai berries, which are high in essential fatty acids and omegas that help to lower harmful cholesterol
MonaVie Active specifically relieves joint and muscle pain, as well as inflammation
The FDA said these claims violated the Federal Food, Drug and Cosmetic Act, which prohibits companies from advertising drugs without prior approval or review from the FDA, and advised MonaVie to remove these and any other claims that violated the Act.
How Can a Lawsuit Help Me?
By taking part in a class action lawsuit against MonaVie, you may be able to hold the company accountable for mislabeling its products and get back any money you spent on the “super juices.” Furthermore, the lawsuit is seeking punitive damages, which may be awarded to punish MonaVie and discourage other companies from misleading customers about their products.
The class action lawsuit seeks to cover anyone in the United States who purchased one of MonaVie’s “super juices,” including the Active, Essential, Kosher, (M)mun, Mx and Pulse flavors.