Lawsuit Investigation: Google, YouTube Video Ad Fraud?

Last Updated on July 11, 2023

Investigation Complete

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At A Glance

This Alert Affects:
Advertisers who paid to run video ads on YouTube and the third-party websites and apps that make up Google’s video partner network.
What’s Going On?
Attorneys are investigating whether a class action lawsuit can be filed against Google after new research has suggested that the tech giant may have misrepresented the quality and nature of its video ad placements. A report by Adalytics found that “significant quantities” of video ads were being shown on third-party sites instead of YouTube and were muted, autoplayed, could not be skipped or otherwise failed to meet Google’s own quality standards.
How Could a Lawsuit Help?
A class action lawsuit could help advertisers recover money they may have overpaid for ads that were not served as represented by Google. It could also potentially force Google to change how it places ads in the future.