Lawsuit Investigation Looks into Ethos Technologies for Potential Privacy Violations
Last Updated on March 24, 2023
Investigation Complete
Attorneys working with ClassAction.org have finished their investigation into this matter.
Check back for any potential updates and take a look at our open investigations here. The information on this page is for reference only.
At A Glance
- This Alert Affects:
- Anyone who obtained a life insurance quote on EthosLife.com
- What’s Going On?
- Attorneys are investigating whether Ethos Technologies used a website tracking tool to record prospective customers’ personal information and secretly share the data with Meta, the owner of Facebook. If so, it’s possible that a class action lawsuit could be filed over potential privacy violations.
- How Could a Lawsuit Help?
- A class action lawsuit could help compensate people whose privacy may have been violated and potentially force Ethos Technologies to change its data privacy practices.
Attorneys working with ClassAction.org want to hear from anyone who obtained a life insurance quote on EthosLife.com.
Specifically, they’re investigating whether insurance provider Ethos Technologies used a tracking tool known as the Meta pixel to secretly collect and share website visitors’ personal information with Facebook.
The pixel could potentially be used to track any information entered on EthosLife.com by those seeking life insurance – from contact and background information to sensitive health and financial data.
The attorneys are now working to determine whether a class action lawsuit can be filed against the insurance provider for potential privacy violations.
Tracking Tools May Violate Consumers’ Privacy
Tracking tools such as the Meta pixel are often used by businesses to gather information about the people who visit their websites, but it’s possible that these tools could be used illegally to collect and share sensitive consumer data without permission.
For instance, the Meta pixel, a piece of code that operates in the background of a web page, has raised privacy concerns given it is capable of tracking every action visitors take on the page, including the buttons they click on, the content they view, and even the information they type into forms or search bars. This data, which could potentially contain consumers’ personal and protected information, is then passed along to Meta, who can use it to build detailed profiles of its users and improve its ad targeting.
What Information Does Ethos Potentially Collect?
When a consumer requests a life insurance quote on EthosLife.com, they are prompted to enter a wide range of personal information, including their name, address, gender, birth date, estimated credit, pre-tax income and citizenship status.
Ethos may also collect background information, health-related data, financial information, employment data and other personal details from consumers who request insurance quotes.
If the Meta pixel is active on EthosLife.com, it’s possible that the company may have violated consumers’ privacy by collecting and sharing their sensitive data with Meta.
How a Class Action Lawsuit Could Help
A class action lawsuit against Ethos Technologies could help compensate consumers whose privacy may have been violated. It could also force the company to change its data privacy policies and practices.
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