Got American Eagle or Aerie Marketing Emails? Sign Up for the Mass Arbitration Today

Attorneys working with ClassAction.org believe that American Eagle and Aerie’s marketing emails about “limited time” sales may be intentionally deceptive or misleading as to the true duration of the deals.

Specifically, they believe that American Eagle and Aerie, as a regular marketing tactic, may send emails advertising that a given sale will last for a shorter period of time than they intend to run it for and then, after the sale has “ended,” send emails advertising that the sale has been extended.

The attorneys suspect the initial emails advertising supposedly limited-time sales could create a false sense of urgency for consumers to buy the marked-down items and may violate Washington and Maryland state laws prohibiting emails with misleading subject lines. They’re now gathering residents of those states who received the emails to take legal action via mass arbitration.

American Eagle, Aerie Spam Email Examples

According to the attorneys, American Eagle may have sent potentially misleading emails advertising time-limited sales, only to regularly send additional emails stating the sales were extended.

The attorneys believe American Eagle’s and Aerie’s limited-time sale emails could violate Maryland and Washington consumer protection laws, and that recipients living in those states could have claims worth $500.

How Could Emails Be Illegal?

Both Washington and Maryland have state-specific consumer protection laws that regulate the content of marketing emails sent to residents of those states.

The Washington Commercial Electronic Mail Act (CEMA) was passed in 1998 and, in an effort to reduce email spam, forbids the sending of any commercial emails with misleading or false information in the subject line to Washington residents.

Maryland passed a statute in its Commercial Law Code in 2002 that similarly bans companies from sending the state’s residents any commercial emails with false or misleading subject lines.

Attorneys working with ClassAction.org suspect that American Eagle and Aerie may violate these laws with their marketing emails.

What Am I Signing Up For, Exactly? Is This a Lawsuit?

You are not signing up for a lawsuit, but rather a process known as mass arbitration. This is a relatively new legal technique that, like a class action lawsuit, allows a large group of people to take action and seek compensation from a company over an alleged wrongdoing. Here is a quick explanation of mass arbitration from our blog:

“[M]ass arbitration occurs when hundreds or thousands of consumers file individual arbitration claims against the same company over the same issue at the same time. The aim of a mass arbitration proceeding is to grant relief on a large scale (similar to a class action lawsuit) for those who sign up.”

Both American Eagle’s terms of use and Aerie’s terms and conditions contain arbitration clauses, which require consumers to resolve any disputes with the companies via arbitration, a form of alternative dispute resolution that occurs outside of court before a neutral arbitrator, rather than a judge or jury. For this reason, attorneys working with ClassAction.org have decided to handle this matter as a mass arbitration rather than a class action lawsuit.

How Much Does This Cost?

It costs nothing to sign up for the mass arbitration, and you’ll only need to pay if the attorneys win money on your behalf. Their payment will come as a percentage of your award.

If they don’t win your claim, you don’t pay.

How Much Money Could I Get?

There are no guarantees as to whether your claim will be successful or how much money you could get. However, affected Maryland and Washington consumers could have claims worth $500, depending on their state’s consumer protection laws.

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