Lawsuit Investigation: Did Alaska Airlines Violate Your Privacy?
Last Updated on January 9, 2026
Investigation Complete
Attorneys working with ClassAction.org have finished their investigation into this matter. Check back for any potential updates. You can also sign up for our free newsletter for the latest in class action news and settlements.
If you still have questions about your rights, contact an attorney in your area as there is a time limit for filing all lawsuits. The information on this page was posted when the investigation began and is now for reference only.
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At A Glance
- This Alert Affects:
- California residents who’ve made a purchase or had an account on the Alaska Airlines website in the past two years.
- What’s Going On?
- Attorneys working with ClassAction.org believe that Alaska Airlines may be violating website visitors’ privacy by collecting their IP address data and distributing it to third parties without consent. They’re now investigating whether a class action lawsuit can be filed.
- How Could a Lawsuit Help?
- A successful class action lawsuit could help compensate consumers for any violations of their privacy rights. It could also prevent Alaska Airlines from engaging in potentially illegal, privacy-violating practices in the future.
Attorneys working with ClassAction.org are investigating whether a class action lawsuit can be filed against Alaska Airlines over concerns that it may violate California website visitors’ privacy.
Specifically, they believe that Alaska Airlines may have embedded tracking tools on its website that distribute users’ IP addressing information to third parties without consent.
How Could Alaska Airlines Potentially Be Violating My Privacy?
Many website operators employ tracking tools on their websites to collect user information, including tools called tracking pixels, which are the size of a pixel on a user’s screen, can be embedded on any website, and can record almost every action a site visitor performs on the website, such as clicks, searches and what content they view.
When collected and distributed—often to big tech companies such as Meta, Google, LinkedIn and others, which each offer their own proprietary tracking pixels—user data is generally used for ad targeting, tailoring the kinds of advertisements a user sees so they will be more likely to click on the ads and potentially spend money.
However, it’s been argued that the digital collection and distribution of personal information without the express consent of all parties involved is illegal in California under its Invasion of Privacy Act (CIPA).
Attorneys working with ClassAction.org believe that Alaska Airlines may fail to acquire explicit consent from California consumers—namely, those who’ve made purchases or had accounts on its website—before distributing their personal IP address information to various third parties. They are looking to speak to Alaska Airlines customers who live in California with the hopes of initiating a class action lawsuit against the company over potential privacy violations.
How Could an Alaska Airlines Class Action Lawsuit Help?
If filed and successful, a class action lawsuit could help compensate California consumers for any violations of their privacy rights. It could also prevent Alaska Airlines from engaging in potentially illegal, privacy-violating practices in the future.
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