Lawsuit Investigation: Did Alaska Airlines Violate Your Privacy?

Attorneys working with ClassAction.org are investigating whether a class action lawsuit can be filed against Alaska Airlines over concerns that it may violate California website visitors’ privacy.

Specifically, they believe that Alaska Airlines may have embedded tracking tools on its website that distribute users’ IP addressing information to third parties without consent.

How Could Alaska Airlines Potentially Be Violating My Privacy?

Many website operators employ tracking tools on their websites to collect user information, including tools called tracking pixels, which are the size of a pixel on a user’s screen, can be embedded on any website, and can record almost every action a site visitor performs on the website, such as clicks, searches and what content they view.

When collected and distributed—often to big tech companies such as Meta, Google, LinkedIn and others, which each offer their own proprietary tracking pixels—user data is generally used for ad targeting, tailoring the kinds of advertisements a user sees so they will be more likely to click on the ads and potentially spend money.

However, it’s been argued that the digital collection and distribution of personal information without the express consent of all parties involved is illegal in California under its Invasion of Privacy Act (CIPA).

Attorneys working with ClassAction.org believe that Alaska Airlines may fail to acquire explicit consent from California consumers—namely, those who’ve made purchases or had accounts on its website—before distributing their personal IP address information to various third parties. They are looking to speak to Alaska Airlines customers who live in California with the hopes of initiating a class action lawsuit against the company over potential privacy violations.

How Could an Alaska Airlines Class Action Lawsuit Help?

If filed and successful, a class action lawsuit could help compensate California consumers for any violations of their privacy rights. It could also prevent Alaska Airlines from engaging in potentially illegal, privacy-violating practices in the future.

After you get in touch, an attorney or legal representative may reach out to you directly to ask you a few questions and explain more about what you can do. It doesn’t cost anything to get in touch or speak to someone about your rights.

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