Under Armour Misleading Email Investigation: Illegal Spam Sales Emails?
Last Updated on October 6, 2026
Investigation Complete
Attorneys working with ClassAction.org have finished their investigation into this matter. Check back for any potential updates. You can also sign up for our free newsletter for the latest in class action news and settlements.
If you still have questions about your rights, contact an attorney in your area as there is a time limit for filing all lawsuits. The information on this page was posted when the investigation began and is now for reference only.
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At A Glance
- This Alert Affects:
- Anyone who receives marketing emails from Under Armour.
- What’s Going On?
- Attorneys are investigating whether legal action can be taken against the sportswear company over its potentially misleading sales emails. Specifically, the attorneys have reason to suspect the retailer’s promotional emails may deceive shoppers about the nature of its purportedly “limited time” sales, in violation of consumer protection law.
- What Am I Signing Up For?
- You are signing up to participate in a process known as mass arbitration, which differs from a class action lawsuit and involves large numbers of consumers filing individual arbitration claims against a company at the same time and over the same alleged wrongdoing.
- Does This Cost Money?
- It doesn’t cost anything to sign up, and the attorneys get paid only if they win your claim.
- How Much Could I Get?
- It’s possible Under Armour may have violated a consumer protection law that bars companies from sending commercial emails with misleading information in the subject line. While results are not guaranteed, consumers who take action could be owed up to $500 for emails that violate the state law.
Attorneys working with ClassAction.org believe Under Armour may have violated an anti-spam law with its marketing emails—and they’re investigating whether legal action can be taken on behalf of recipients.
Specifically, the attorneys have reason to suspect the Baltimore-based sportswear company may be advertising “limited time” sales before following up with regular announcements about deadline extensions. Attorneys believe this could be an unfair marketing tactic designed to create a false sense of urgency and induce shoppers to buy before a deal seemingly ends.
It’s possible Under Armour may have run afoul of Maryland’s Commercial Code, which prohibits companies from sending marketing emails with misleading subject lines. Under this law, consumers who receive illegal emails can seek up to $500 in damages for the messages.
The attorneys are now signing up consumers nationwide who have received sales emails with potentially misleading subject lines to take legal action via mass arbitration.
How Could Under Armour Spam Emails Be Illegal?
Maryland’s Commercial Code makes it illegal to send commercial emails with false or deceptive information in the subject lines.
It’s possible Under Armour’s emails advertising “limited time” deals could be illegal under the state law given their potentially misleading nature. Attorneys working with ClassAction.org suspect the promotional messages may falsely represent certain sales as time-sensitive, prompting customers to act quickly before an offer expires. The attorneys believe this may be a deceptive marketing tactic, as sale deadlines appear to be extended routinely.
As part of their investigation, the attorneys want to hear from affected consumers who get sales emails from Under Armour.
You may have received emails from the company with subject lines such as:
- EXTENDED: Extra 50% Off Outlet
- ENDS TODAY: Extra 50% off UA Outlet
- Extended 2 more days: Extra 40% off
- [EXTENDED] END OF SEASON SALE
- EXTENDED! 30-50% off sitewide
What Am I Signing Up For, Exactly?
You’re signing up to take part in what’s known as mass arbitration. This process lets hundreds or thousands of individuals bring similar arbitration claims against the same company at the same time. Mass arbitration differs from a class action lawsuit in part because it takes place outside of court and is handled by a third-party arbitrator rather than a judge or jury.
As Under Armour’s terms and conditions require consumers to arbitrate any dispute with the company, attorneys working with ClassAction.org have decided to pursue the matter through mass arbitration.
Does This Cost Money?
No, it doesn’t cost anything to sign up. The attorneys will be compensated only if they win your claim. Their payment will come as a percentage of your award.
How Much Money Could I Get?
There’s no guarantee that your claim will succeed or that you’ll receive any compensation. However, Maryland law stipulates that consumers who have received unlawful emails could be entitled to up to $500.
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