Hanes Lawsuit Investigation: Is Hanes Sending Misleading Sales Emails?

Attorneys working with ClassAction.org are investigating whether a class action lawsuit can be filed against Hanes for sending potentially misleading marketing emails to Washington residents.

Specifically, the attorneys believe the company may promote false “limited time” sales before sending an email announcing a deal’s extension, making consumers feel like they must act quickly to take advantage of the offer.

They are looking into whether Hanes’ practices violate Washington’s Commercial Electronic Mail Act (CEMA), which prohibits companies from sending emails with misleading subject lines. Under the CEMA, Washington residents who receive unlawful emails can seek up to $500 per violation.

As part of their investigation, the attorneys need to hear from Washington residents who receive marketing emails from Hanes. The messages may have subject lines such as:

How Could a Sales Email Be Illegal?

Washington’s Commercial Electronic Mail Act (CEMA), enacted in 1998, aims to reduce email spam by barring companies from sending commercial emails to state residents with subject lines that contain “false or misleading information.”

Attorneys working with ClassAction.org believe that Hanes’ sales emails surrounding “limited time” offers may be inconsistent with the CEMA if the promotions are routinely extended and not truly limited. They suspect the retailer’s marketing emails may be unfair and give consumers a false sense of urgency.

How Could a Class Action Lawsuit Help?

A class action lawsuit filed under the CEMA could help consumers recover money for any illegal emails they were sent. Under the state law, recipients of such messages can seek up to $500 per violation.

A successful class action could also compel Hanes to make changes to the way it handles promotional emails.

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