Lawsuit Investigation Looks into Possible False Advertising of amika Hair Repair Products

Attorneys working with ClassAction.org are investigating whether certain haircare products sold by amika (formerly known as Heat Makes Sense, Inc.) are falsely advertised as able to repair damaged hair.

It’s believed that the products at issue – which include a shampoo, conditioner, mask and “repair treatment” under amika’s “the kure” line – may not be capable of actually repairing hair damage.

The attorneys suspect that consumers may have been misled into paying a premium for amika’s hair repair products and are looking into whether a class action lawsuit can be filed against the company for possible false advertising.

If you purchased hair repair products from amika’s “the kure” line, fill out the form on this page to learn more about how much you may be owed and how you can help the investigation.

Which amika Products Are Under Investigation?

These products are advertised as “clinically proven” to provide up to “87% more repair” for damaged hair. On its website, amika says its hair repair products are made with “bond cure technology” that can “repair hair from the inside out.”

Can Damaged Hair Actually Be Repaired?

According to some sources, hair damage is typically permanent since hair is made up of dead cells that cannot be repaired. As Healthline.com puts it, “[t]he only real cure is time, a pair of shears, and taking steps to prevent new damage.”

A lawsuit filed against another haircare product maker argues that true hair repair can only be accomplished by chemically altering the links between keratin proteins, which the case says must be done in a professional setting “under controlled conditions.” Even then, repairing hair back to its original state is “not possible,” according to the suit.

Despite amika’s claims, it’s believed that the company’s hair repair products may not be capable of truly repairing hair as advertised and can only temporarily make a user’s hair appear healthier.

How Could a Class Action Lawsuit Help?

A successful class action lawsuit could help customers get back some of the money they spent on amika hair repair products. It could also potentially force the company to change how it advertises the products.

What You Can Do

After you get in touch, an attorney may reach out to you directly to answer your questions and explain how you can help the investigation. It costs nothing to get in touch or to speak with someone about your legal rights.

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