Lawsuit Investigation Looks into Possible False Advertising of amika Hair Repair Products
Last Updated on December 15, 2022
At A Glance
- This Alert Affects:
- Anyone who purchased hair repair products from amika’s “the kure” line
- What’s Going On?
- Certain amika hair repair products may have been falsely advertised in that they are incapable of actually repairing hair. It’s possible that a class action lawsuit could be filed to help customers get some money back.
- What You Can Do
- If you bought products from amika’s “the kure” line, fill out the form on this page to learn more about how you can help get a class action lawsuit started.
- How Could a Lawsuit Help?
- A class action lawsuit could help customers get back money they spent on the hair repair products and possibly force amika to change how it advertises them.
Attorneys working with ClassAction.org are investigating whether certain haircare products sold by amika (formerly known as Heat Makes Sense, Inc.) are falsely advertised as able to repair damaged hair.
It’s believed that the products at issue – which include a shampoo, conditioner, mask and “repair treatment” under amika’s “the kure” line – may not be capable of actually repairing hair damage.
The attorneys suspect that consumers may have been misled into paying a premium for amika’s hair repair products and are looking into whether a class action lawsuit can be filed against the company for possible false advertising.
If you purchased hair repair products from amika’s “the kure” line, fill out the form on this page to learn more about how much you may be owed and how you can help the investigation.
Which amika Products Are Under Investigation?
The attorneys believe the following amika hair repair products may have been falsely advertised:
- the kure bond repair shampoo
- the kure bond repair conditioner
- the kure intense bond repair mask
- the kure multi-task repair treatment
These products are advertised as “clinically proven” to provide up to “87% more repair” for damaged hair. On its website, amika says its hair repair products are made with “bond cure technology” that can “repair hair from the inside out.”
Can Damaged Hair Actually Be Repaired?
According to some sources, hair damage is typically permanent since hair is made up of dead cells that cannot be repaired. As Healthline.com puts it, “[t]he only real cure is time, a pair of shears, and taking steps to prevent new damage.”
A lawsuit filed against another haircare product maker argues that true hair repair can only be accomplished by chemically altering the links between keratin proteins, which the case says must be done in a professional setting “under controlled conditions.” Even then, repairing hair back to its original state is “not possible,” according to the suit.
Despite amika’s claims, it’s believed that the company’s hair repair products may not be capable of truly repairing hair as advertised and can only temporarily make a user’s hair appear healthier.
How Could a Class Action Lawsuit Help?
A successful class action lawsuit could help customers get back some of the money they spent on amika hair repair products. It could also potentially force the company to change how it advertises the products.
What You Can Do
If you purchased any of the amika hair repair products listed above, fill out the form on this page to find out more about your rights.
After you get in touch, an attorney may reach out to you directly to answer your questions and explain how you can help the investigation. It costs nothing to get in touch or to speak with someone about your legal rights.
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