Lawsuit Investigation: Do Prime Energy Drinks Have a Higher Caffeine Content Than Advertised?
Last Updated on April 25, 2024
Investigation Complete
Attorneys working with ClassAction.org have finished their investigation into this matter.
Check back for any potential updates and take a look at our open investigations here. The information on this page is for reference only.
Case Update
- April 25, 2024 – Prime Energy Drink Lawsuit Filed in New York
- A Prime Energy Drink lawsuit was filed on April 8, 2024 in the Southern District of New York.
The proposed class action case alleges defendant Prime Hydration has fraudulently understated the amount of caffeine in each can of Prime Energy. According to the lawsuit, testing commissioned by the plaintiff’s attorneys revealed that each 12-ounce Prime Energy Drink can contains between 215 and 225 mg of caffeine and not 200 mg as advertised.
Read ClassAction.org’s write-up of the Prime Energy Drink lawsuit.
At A Glance
- This Alert Affects:
- New York and Illinois residents who purchased certain Prime Energy drinks within the past three years.
- What’s Going On?
- Attorneys working with ClassAction.org have reason to believe that certain Prime Energy varieties – specifically Orange Mango, Strawberry Watermelon, Tropical Punch and Lemon Lime – may have a higher caffeine content than advertised. They’re looking into whether a class action lawsuit can be filed against the drinks’ maker.
- How Could a Lawsuit Help?
- A class action lawsuit could help consumers get back some of the money they spent on Prime Energy drinks and potentially force the company to change how its products are advertised or made.
Attorneys working with ClassAction.org are looking into whether a class action lawsuit can be filed against the maker of Prime Energy drinks for potentially misleading consumers about the drinks’ caffeine content.
Specifically, the attorneys have reason to believe that certain varieties of Prime Energy drinks, which have already come under scrutiny for their high caffeine content, may contain even more caffeine than advertised. As part of the investigation, the attorneys need to hear from more people who bought Prime Energy drinks in the following flavors:
- Orange Mango
- Strawberry Watermelon
- Tropical Punch
- Lemon Lime
Prime Energy Drinks Under Scrutiny for Caffeine Content
On July 10, Senate Majority Leader Chuck Schumer sent a letter to the U.S. Food and Drug Administration urging the agency to investigate Prime for “its claims, marketing and caffeine content” in light of concerns that Prime Energy, which has become a status symbol among young people, could be a potential health issue for children under 18.
Specifically, Schumer expressed concern that the drink, which was first released by YouTube stars Logan Paul and KSI in 2022 and has since risen to viral popularity, has been marketed toward children without sufficient warnings about its high caffeine content. According to Schumer, the problem with Prime Energy is that parents and children could easily confuse the caffeine-heavy energy drink with the Prime Hydration sports drink, which looks similar but contains no caffeine.
“[B]ecause the product is billed as a hydration and sports drink in its other near-identical form, kids are likely to ingest cans of this stuff with parents unaware—and that’s a recipe for disaster,” Schumer stated, calling Prime Energy a “cauldron of caffeine” that poses “serious health concerns” for children.
According to news reports, Prime Energy drinks contain 200 mg of caffeine per 12-ounce can, or the equivalent of more than two cups of coffee, almost six cans of Coke or 2.5 cans of Red Bull. Meanwhile, pediatric nutrition experts, including the American Academy of Pediatrics, recommend that children should not consume any amount of caffeine as no safe dose has been determined for that age group.
Though the FDA states that it is generally safe for adults to consume up to 400 mg of caffeine per day, the agency warns that the substance’s effects can vary widely and cause potential health issues for sensitive groups.
According to the FDA, the effects of consuming too much caffeine include insomnia, jitters, anxiety, fast heart rate, upset stomach, nausea, headache and dysphoria (a feeling of unhappiness).
How Could a Lawsuit Help?
A class action lawsuit, if successful, could help consumers get back some of the money they spent on certain Prime Energy drinks. It could also help ensure that the drinks are properly labeled and advertised in the future.
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