Fruit of the Loom Lawsuit Investigation: Men’s Underwear Not 100% Cotton?
Last Updated on December 6, 2023
Investigation Complete
Attorneys working with ClassAction.org have finished their investigation into this matter.
Check back for any potential updates and take a look at our open investigations here. The information on this page is for reference only.
At A Glance
- This Alert Affects:
- Anyone who purchased Fruit of the Loom’s Men’s Tag-Free Cotton Briefs from Amazon.com, Target.com or Fruit of the Loom’s website since 2020.
- What’s Going On?
- Attorneys working with ClassAction.org have reason to believe certain varieties of Fruit of the Loom’s Men’s Tag-Free Cotton Briefs may contain polyester despite being advertised as 100 percent cotton. They’re now looking into whether a class action lawsuit can be filed over possible false advertising and need to hear from consumers who bought the underwear as part of their investigation.
- How Could a Class Action Lawsuit Help?
- If filed and successful, a class action lawsuit could help Fruit of the Loom customers recover some of the money they spent on the Men’s Tag-Free Cotton Briefs. It could also force the manufacturer to change the way the underwear is made or advertised.
Attorneys working with ClassAction.org would like to speak to anyone who purchased Fruit of the Loom’s Men’s Tag-Free Cotton Briefs from Amazon.com, Target.com or Fruit of the Loom’s website since 2020.
They have reason to suspect that certain varieties of the underwear, which is sold in six-packs of assorted colors and assorted stripes and solids, may contain polyester despite being labeled as 100 percent cotton.
It’s now being investigated whether a class action lawsuit can be filed alleging Fruit of the Loom mislabeled and falsely advertised the products, which would allow consumers the chance to get some of their money back.
Class Action Lawsuits Filed Over Cotton Products
This investigation into certain Fruit of the Loom men’s underwear comes on the heels of several proposed class actions filed over other manufacturers’ cotton claims.
For instance, in July 2021, Perry Ellis was hit with a proposed class action alleging some of its shirts do not contain as much Pima cotton (a softer and more durable type of cotton) as advertised and therefore did not warrant their $36 price tags. In November 2022, Brooks Brothers was sued over claims its Fitted Non-Iron Stretch Supima Cotton dress shirt, which was advertised as containing 97 percent Supima cotton, consists of less than 52 percent of the fine-weaved material. Macy’s was also hit with a proposed class action lawsuit in June 2023 alleging its Oake-brand comforter sets, duvet sets, coverlets, quilts and shams were falsely advertised as “100% Cotton” given that the items contain a polyester filling.
What Could I Get From a Class Action Lawsuit?
If filed and successful, a lawsuit could allow Fruit of the Loom customers the chance to get back some of the money they spent on Men’s Tag-Free Cotton Briefs.
Attorneys believe consumers potentially wouldn’t have bought the underwear – or paid as much as they did – if they knew it wasn’t made with 100 percent cotton.
Plus, a successful case could force the manufacturer to change the way the underwear is made or advertised.
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