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Consumer Fraud

Class Action Filed Over Suave Kertain Smoothing Kit

This Alert Affects:

Consumers who purchased Suave Professionals Keratin Infusion 30-Day Smoothing Kit.

Damages
It has been alleged that use of this product can cause significant hair loss upon application.
Company(ies)
Unilever
Additional Details
Suave Professionals Keratin Infusion 30-Day Smoothing Kit is advertised to smooth the user's hair and coat it with Keratin.
Date
In May 2012, a voluntary and allegedly incomplete recall of the Suave Professionals Keratin Infusion 30-Day Smoothing Kit was issued after a greater-than-expected number of consumers complained about the product, reporting undesired hair treatment outcomes.
Type of Lawsuit
Class Action

The maker of Suave Professionals Keratin Infusion 30-Day Smoothing Kit has been hit with a class action lawsuit alleging that they falsely advertised that the product would smooth the user’s hair and coat it with Keratin, a protein found naturally in hair. The suit claims that consumers unknowingly purchased a product that contains an ingredient, or set of ingredients, which can cause significant hair loss even when applied properly. Allegedly, the product’s manufacturer, Unilever, violated consumer protection laws, breached its warranties to consumers, and unjustly profited from the sale of this product.

If you purchased the Suave Professionals Keratin Infusion 30-Day Smoothing Kit, you may be able to take legal action against the manufacturer in the form of a class action lawsuit. To learn more about your potential legal rights, fill out our free, no obligation case review form today.

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